About Social Media Management
What is Social Media Management ? Social media management is the process of creating, publishing, and managing content across social media platforms and the marketplace. SMM goes beyond posting updates/content in the online media profile. It also includes engaging with your audience and looking for new opportunities to increase reach and visibility. Choosing right online platforms : First step to select platform which suits your business. Here are list of major platforms used in India : Social Media : Facebook, Instagram , Twitter , LinkedIn & Pinterest . Marketplace: B2C: Flipkart , Amazon , Myntra , PAYTM B2B: Indiamart , Alibaba & Craiglist: Justdial , OLX , Quikr , EBay Developing a Social Media Strategy : Design and developing a social media strategy is an important part of making sure that your campaigns are helping you get closer to your marketing goals. After selecting the channel you’ll need to consider how often you plan to post and what content yo